Prioritize Unforgettable Experiences: Provide an immersive, entertaining, and educational experience for guests, ensuring they leave with full stomachs and enriched minds. Craft memories that will last a lifetime, capturing the essence of their time in Alaska through laughter, learning, and delectable flavors.
Cultivate a Supportive Environment: Foster a supportive and respectful work environment where employees are treated with dignity, paid a living wage, and encouraged to maintain a healthy work-life balance. Build a culture of collaboration and open communication, where every team member is valued and empowered to contribute to the success of the business.
Cherish Our Roots: Recognize that our brotherhood, family, and friends are the backbone of our success and integral to the growth of our business. Chris and Dan, the founding brothers, are grateful for the unwavering support of their parents, Roger and Diane Morris, Chris's wife, Sully, and their loyal canine companions, Tayrona and Taroko.
Uphold Our Values: Conduct business with integrity, empathy, and compassion, while giving back to the community and state we love. As true Alaskans, we remain committed to promoting kindness, ethical practices, and social responsibility in all we do.
Nurture Partnerships: Cultivate and maintain strong relationships with local partners, understanding their individual stories and contributions to the community. Collaborate to create a memorable and authentic Alaskan experience for our guests, showcasing their expertise, passion, and dedication to quality.
Enrich Through Storytelling: Engage guests with captivating stories and comedy that weave together the history, people, and flavors of Alaska. Make them laugh, cry, and feel connected to the community and its heritage.
Create an Inclusive Atmosphere: Actively seek to understand and appreciate the diverse backgrounds of guests, employees, and partners. Encourage equal opportunities for all, promote open dialogue, and foster an inclusive environment that makes everyone feel valued and respected, regardless of their race, religion, sex, sexual orientation, political affiliation, age, identity, or any other characteristic.
Celebrate Local Flavor: Showcase the best of Alaska's culinary scene by partnering with locally-owned and operated restaurants, eateries, food trucks, street vendors, and bars. Highlight unique dishes sourced from Alaska or with interesting stories rooted in the state's history and culture.